Just Tea - A small attempt to bring the delight of a great drink called Tea. It is my first entrepreneurial venture and hence holds a very special place. This was the first dream I saw when I landed up in IIM Lucknow.
For those who do not know the origins, here is the full story of "Just Tea" .
Like any other idea, it was formed during informal discussions with a friend of mine. We shared an interest in tea and soon we found that we can educate others about this widely consumed but hardly known drink. Thus came into being "CHaiBar", a small hangout for friends at my room - right ambiance, right music, right drink.. summed up to right experience. But this couldn't last long in the rigour of study and other commitments. I tried reviving this dream with the help of other friends but never could gain enough momentum.
Then came an idea to start with a small counter in another student run eatery inside the campus. This along with a search for an info regarding the NVP project, resulted in an encounter with the owner of a tea distribution company in Lucknow. He was willing to help us try out the idea on our own. He wanted to open a Tea Lounge in Lucknow and hence needed an initial working model to gauge the inclination of customers. In the mean time, we had formed a group which was enthusiastic about implementing the idea. And lo.. the engine started running.
Within a short span of a month, we were able to get all clearances and start a small tea kiosk. It sure is a humble beginning but definitely has the potential to grow big. I do not want to go into detail about what were the challenges we faced but yes, it was a great learning experience. Every minor detail had to be worked out. One has to be proactive throughout. It is a team work all in all. Just Tea can claim to have a set of loyal customers, even though the number is small right now. Through unique and fast service, we are expecting to grow this small base into a strong network of loyal customers.
It is just a start. Many hurdles are yet to be crossed, many milestones yet to be achieved. Wish us Luck. :)
